VanillaSoft / October 1, 2020
“We’re All in the Same Storm, but Not the Same Boat”: Adapt to Change with Empathy
A sales article about adapting to change without losing sight of the person on the other end.
At a glance
Published under Darryl Praill’s byline. Written through PodReacher from an INSIDE Inside Sales conversation with Rob Jeppsen.
An archival writing sample; dates, job titles, product descriptions, and market conditions reflect the original publication.
The context
During the early pandemic, sales teams were revisiting how customers bought, what they needed, and how to approach them.
My contribution
I wrote the article through PodReacher, adapting a podcast discussion into a practical, conversational piece.
The approach
Use the guest’s analogies to make the argument memorable, then organize the advice around testing, new use cases, customer experience, and empathy.
Professional advice with a human voice.