Audrey Mast / Writer & content strategist
Making
ideas stick.
I help brands turn complex ideas into clear, memorable stories people understand… and want to keep reading.
Welcome to my repository of words, ideas, and the occasional tangent.
An editorial eye. An incurable curiosity. A penchant for tongue-in-cheek affectations.
Content Strategy
Long-Form Editorial
Thought Leadership
Brand & Campaign Copy
Technical Storytelling
01 / A few good examples
Selected work
HYAS
Before the
breach.
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Proactive Intelligence: A Paradigm Shift in Cyber Defense
Making the case for a more proactive approach to cyber defense.
Cycle Labs
Complex systems.
Clear thinking.
Supply Chain Agility Through Unattended Testing
Turning automated testing into a story about operational agility.
Blackbaud
The numbers.
The bigger picture.
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3 Imperatives for the Modern Nonprofit CFO in the Digital Age
Research and webinar insights, organized for a nonprofit finance audience.
Enigma
Many perspectives.
One useful read.
Recession Watch? 9 Insights on the Small Business Economy
Finding a coherent narrative in a panel of financial and small-business experts.
Loyola University Chicago
The person.
The public question.
Holding police accountable
A profile of legal scholar Stephen Rushin and his work on police accountability.
(art)n · Intelligent Design
Art, science
& other dimensions.
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New Perspectives in Virtual Dimensions
A sustained critical essay at the intersection of art history and scientific imaging.
Dense subjects.
Human stories.
Cybersecurity. SaaS. Data. Finance. Culture. The subject changes; the job is to find what matters and make it make sense. I bring an editor’s judgment to the research, the structure, and every sentence.
02 / Take a little longer
Reading Room
Art & technology / Essay
A sustained critical essay at the intersection of art history and scientific imaging.
Public policy / Profile
A profile of legal scholar Stephen Rushin and his work on police accountability.
Business / Thought leadership
Research and webinar insights, organized for a nonprofit finance audience.
The Drift
How taste, tech, and trends move.
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In Which I Cast On and Immediately Lose the Will to Live: Swatching, ADHD, and the Bureaucracy of Knitting
The yarn is beautiful. I want to be clear about this. The yarn is a gorgeous fingering-weight merino in a colorway called something like “Fjord Dusk”…
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Let Us Now Praise Japanese Pens
I didn’t intend to become a person who has opinions about pens. I want to be clear about that. It happened incrementally — the way most…
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Big Feelings About Big Clothes: On the Oversized Trend and My Ongoing Internal Negotiations
There is a silhouette currently stalking the runways, the street style blogs, and every fashion-adjacent Instagram account I follow, and it goes like this: billowing, voluminous,…
04 / Also on the premises
Other Departments
A couple of side interests with their own addresses.
01 / The closet
Soft Relaunch
Good clothes. Finite closet.
Selected pieces from my own wardrobe, looking for their next outing.
02 / The shop
Bureau of
Collective Sighs
A side project with an appropriate name.
My Etsy shop. Please direct all sighs to the relevant department.