Technori / The Tie Bar / March 12, 2019
Dress Like a Man: The Tie Bar Offers Trendy Men’s Dresswear For Unreal Prices
The business behind a well-dressed customer: a retail story with personality.
At a glance
Published under Scott Kitun’s byline. Written through PodReacher; the interview subject was The Tie Bar CEO Allyson Lewis.
An archival writing sample; dates, job titles, product descriptions, and market conditions reflect the original publication.
The context
Technori’s interview with Allyson Lewis explored how a ties-and-accessories retailer expanded its idea of what customers wanted.
My contribution
I wrote the article through PodReacher, adapting the conversation for Technori’s readership.
The approach
Connect product decisions with customer insight, then keep the business argument moving through concrete details about shirts, accessories, fit, and confidence.
Brand and product storytelling that reads like a story.