Enigma / 2022
Recession Watch? 9 Insights on the Small Business Economy
Finding a coherent narrative in a panel of financial and small-business experts.
At a glance
A panel-based article on the small-business economy.
Agency work through PodReacher. Published by Enigma, November 18, 2022.
The context
A discussion about the small-business economy brought together several expert perspectives. The resulting article organizes those views into nine insights for readers thinking about lending, risk, and economic conditions.
My contribution
Writing and research synthesis for Enigma through PodReacher, drawing together several experts’ perspectives on small-business lending and the economy.
The approach
Bring related observations together, distinguish the speakers’ perspectives, and give the reader a clear route through a wide-ranging conversation.
Keeping the nuance while giving the reader a throughline.